In the early stages of building your business, you use marketing to attract new customers.一旦您稳定的买家流动，您的工作才刚刚开始。You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business.
Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on the study and your industry,acquiring a new customer is five to 25 times more costly than retaining an existing one。
营销to existing customers
Do you want to sell more to existing customers, but you’re not sure where to start? Try these four methods to keep customers coming back.
Tip 1: Stay in contact
在大多数情况下，您的客户不从事您的业务。保持可见很重要building brand awarenessand marketing when your customers are not around. Keeping in touch with existing customers helps you remain on their radars.
You can contact current customers by phone, mail, email, or social media. Because you are contacting current customers, you might know how they want to communicate with you.
向现有客户进行营销时，请尝试创建低压对话。您已经说服了当前的客户向您购买。现在，您想继续进行对话，并在适当的情况下引入新的购买机会。低压沟通对于培养customer centric organization。当您过于积极地推销时，聚光灯可以转向您，而不是您的客户。
您应该与当前客户联系？
您可以宣布新产品或服务。例如，如果您拥有草坪护理公司，则可以引入覆盖服务。您与现有客户联系，以查看他们是否想将新服务添加到目前的服务中。
If you recently renovated, you might invite current customers to see the improvements. You could host an event to draw in customers, such as a grand reopening.
Tip 2: Try an upsell
When you upsell, you convince a customer to buy more than they originally planned to purchase. Generally, customers who buy more will return to your business more often.
Always keep the customer’s needs at the forefront of your upsell. The purpose of upselling is to add value to a customer’s purchase. To add value, be sure that the upsell is relevant to the items your customer was initially buying. The upsell and the original items should logically fit together.
例如，如果您拥有美发沙龙，则在为客户的头发上色时可能会提供造型服务。由于客户已经购买了一项服务，因此他们更有可能同意另一项服务。
Tip 3: Collect data
在向现有客户进行营销时，数据是黄金。您可以使用数据为当前客户个性化营销策略。因为您的客户已经从您的业务中购买，因此您可以访问有关它们的数据。您也可以从您的digital marketing metrics。
Existing customers have an opinion about your company. Is it good, or bad?
通过收集反馈来了解客户的意见。例如，您可以向客户发送后续电子邮件，以询问他们是否对您的产品或服务满意。
询问如何对公司进行改进。有一个客户可以提交反馈的地方。另外，设置一个过程，让客户知道您将如何使用反馈。一个很好的例子为什么小型企业需要一个网站是为客户提供一个平台，以随时留下反馈。实际上，在爱国者软件中，我们发布vwin彩票开户payroll software reviewsfrom customers that wanted to leave feedback about ourpayroll softwareproduct.
You can gather information about customers with a market analysis. Learninghow to conduct a market analysishelps you better understand your current customers.
市场分析提供有关客户需求，需求和兴趣的信息。您可以通过访谈，问卷调查和调查收集数据。
You might want to find answers to questions such as:
- What products and services do existing customers buy?
- 您目前的客户愿意花多少钱？
- How often do your customers return to your company?
Once you conduct the market analysis, use the data. Make necessary changes to improve your customers’ experiences. The changes do not always need to be huge and costly.
For example, you own a restaurant. After talking to existing customers, you discover that many want a vegetarian option. You add a vegetarian option to improve your customers’ experiences.
Tip 4: Set up a loyalty program
A loyalty program rewards existing customers for returning to your business.创建忠诚度计划also connects customers to your business.
For a loyalty program, you could distribute rewards cards to customers. Or, you could use a loyalty program app to track customer rewards. There are loyalty program apps available online for small business owners.
With a loyalty program, customers earn points each time they buy from your business. When they earn a certain number of points, customers receive a reward. The reward might be a coupon, discount, or free item.
Since they draw current customers back to your business, loyalty programs increase your revenue while rewarding customers.
