通过社交媒体吸引客户

当您经营小型企业时，您会为客户提供个人体验，与他们在一家大公司获得的经验不同。但是，您的在线形象如何？除了面对面的互动外，您还应该通过社交媒体吸引客户。

You don’t have time to do everything when you run a small business. However, you should come up with a social media engagement strategy to make sure your customers are happy all-around.

谈论企业的体验很容易在线上，并且吸引了很多受众。

What is social media engagement?

Social media customer engagement is when your business grabs the attention of customers through social media. It means that your business interacts with your customers online in a friendly, fun, and productive way.

通过社交媒体吸引客户means talking with them on a public platform that other viewers can see. A public platform, like posts on a social media account, gets your small business out there.

Your customers aren’t the only ones who will see what your business has to say. If you know how to successfully engage on social media, friends and followers of your customers’ social media accounts can also see and learn about your business.

通过社交媒体吸引客户

成为在线对话的一部分。通过社交媒体吸引客户可以直接影响building brand awareness和the number of customers you attract.

Get started engaging customers with these小型企业的社交媒体营销技巧.

Be active

To get your brand out there, you should set up asmall business website和社交媒体帐户。但是，这项工作并不止于此。

You need to be active in engaging customers through social media or your accounts will be a flop. Some social media engagement tactics that can strengthen your overall strategy include:

• 回应投诉和建议
• 定期发布
• Sharing relevant content
• Replying quickly
• Talking about upcoming discounts and events at your small business

是个人的

在创造个人体验方面，小型企业在大型公司上占上风。客户可以期望与您交谈，而不是自动化的服务。

You need to carry your small business mentality into your social engagement strategy. Here are some social media engagement ideas to add a personal touch to your approach:

• Have the employee replying to customers on social media sign their comments with their name
• Leave a personal message when you reach out to individuals, not just a standard response
• Post photos of people at your small business
• 分享客户发布的业务照片
• Create a branded hashtag (#) and ask customers to tag their social media posts with it
• 询问您的客户对产品的看法

Patriot Software customer Whipped Up Wonderful, for example, regularly asks questions on Instagram to better understand the preferences of her customers.

View this post on Instagram

❔babes, I have a question❔ I've been playing around with the link on my profile. Do you like a direct link to my shop or an instagram-shopable link, where you can jump right to the item based on the instagram photo. Which did you like better? And your favorite cupcake flavor..for science and reasons. . . . . #customerfeedback #crueltyfreebeauty #whippedupwonderful #thoughts #? #❔ #lemmeknow

A post shared by鞭打了很棒(@whippedupwonderful) on2016年9月21日，上午10:48 PDT

有帮助

社交媒体不应该为您的客户提供一个巨大的销售推销。确保您使用Facebook，Twitter，Instagram，Pinterest和LinkedIn等平台来发布人们可以从中受益的相关内容。

If your customers trust your opinion and advice, they will be more apt to continue buying from your small business. Here are some ways your customer engagement through social media can be helpful:

• • Post relevant content related to your business and industry
  • 共享统计数据
  • 分享来自不同行业其他小型企业的信息
  • 包括您的摘要small business blogs

为什么通过社交媒体吸引客户？

Your social media engagement strategy is one of the most important things you can do to get your brand out there and talked about. In fact, one study said that30％的人might avoid going to a business without a social media presence.

Talking about social media,Guy Kawasaki, marketing specialist and author, said:

仍然想知道为什么通过社交媒体吸引客户很重要？越来越多的客户转向社交媒体：

• Complain
• 赞扬一个好体验
• Search for specials
• Seek customer support
• 看照片
• 查找有关企业（商店时间，产品/服务）的信息

在社交媒体上的存在将有助于您有效地解决客户投诉，感谢他们的赞美，并提供有关您的业务的有用信息。

需要可靠的信息来源来经营您的小型企业吗？查看爱国者软件的vwin彩票开户payroll blog和vwin备用网站有关一致的技巧，可以使您的生活更轻松。