随着技术的发展，自动化已成为全球企业所有者的必备。自动化payroll对于社交媒体，企业每天使用自动化来简化他们的职责。您可以选择自动化的一项任务是电子邮件营销。为此，您可以使用电子邮件营销软件。但是，通过电子邮件策略软件如何使您的业务受益？而且，那里最好的电子邮件平台是什么？让我们走过它。
什么是电子邮件营销软件？
电子邮件营销software solutions are applications that allow you to plan, execute, monitor, and improve email marketing campaigns for your company. Instead of sending the emails out yourself, you can automate emails so they’re automatically sent out to leads and customers during their purchasing journey.
电子邮件营销is a popular way for business owners to build relationships with leads and clients, gain trust, and personalize experiences. In fact, roughly64% of small businesses使用电子邮件营销即可到达客户。
You can use email marketing software to:
- 构建电子邮件
- Schedule emails and campaigns
- 简化操作
- 查看指标，如开放和点击率的费率
- 了解您的客户
- Send personalized messages
- upsell和跨卖产品与服务
- Boost sales
With email marketing tools, you can avoid time-consuming tasks and automate email campaigns so you can spend more time focusing on your business.
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What are the benefits of email marketing platforms?
There are plenty of perks to using email marketing software to help grow your business and contact prospects and current customers. Here are just a few ways that email marketing software can benefit your small business.
1.自动化的任务
显然，电子邮件营销软件的主要呼吁是能够自动化耗时的任务，例如发送电子邮件广告系列，提醒电子邮件等。
If you want to save more time for your business and stop stressing about sending out emails, consider using email marketing automation software.
With email software, you can automate:
- 提醒
- 促销电子邮件
- Sending coupons and discounts
- 欢迎电子邮件
- Drip campaigns
自动化任务还可以帮助您优化您的时间，让您更多地花费其他业务任务。
2. Personalizes customer experience
电子邮件营销systems also allow you to personalize your customers’ experience, which is a win-win.
Customers爱个人化和感觉和听到。软件可以帮助您脱颖而出并为客户制作专门电子邮件。
使用软件,您可以个性化ize:
- Copy
- Images
- Design
- Timing (e.g., “You left something in your cart!”)
- Subject lines
- Campaigns
您越多尝试为您的领导和客户进行个性化不同的步骤，更好。
3.构建客户关系
电子邮件自动化可帮助您与您的客户进行互动。因此，与所述客户建立关系。
通过电子邮件自动化，您可以个性化组或个人的邮件。此外，您可以使用电子邮件和客户分析来完善您的目标和消息。
4. Gives you insight
With email services, you can learna lot关于您的前景和客户，如：
- What they react to (e.g., offers)
- Preferences
- 他们的购买旅程
To find out if your campaigns are successful, your customers’ preferences, and what triggers your customers, you can track and measure the following metrics:
- 开放率
- 点击率
- 反弹率
- Conversion rate
- 联系人数量
- 订阅者
- 取消订阅数量
Best email marketing software for small businesses
Now that you know some background information on how email marketing software works and its perks, let’s get into the best software out there. Keep in mind your business’s needs while shopping for software. One software that works well for another business may not be the best fit for yours and vice versa.
Without further ado, here are our top five email marketing services picks based on factors like features and pricing.
Sendinblue
Sendinblue是一个完整的电子邮件营销SMS软件，用于业务。对于没有电子邮件营销经验的企业很容易使用，并为非设计师和新手提供独特的功能。SendInblue也是众所周知的，因为它可以发送交易电子邮件（例如，您在购物车中留下了一些东西）。
Highlights of Sendinblue:
- Beginner-friendly marketing automation tools
- AI驱动系统在完美的时间发送电子邮件，以确保最佳可交付能力
- 智能分段，将联系人分为组和个性化电子邮件
- Drag and drop builder to design professional-looking emails
- 发达的客户关系管理（CRM）部分
- 各种模板建筑选项
Pricing:
- 免费计划让您每天向无限联系人发送300封电子邮件，但电子邮件将具有SendInblue的品牌
- 支付计划从每月10,000封电子邮件的价格开始为25美元，每天没有发送限额
- SMS营销定价可以根据您的发送要求而有所不同
SendInBlue的一些弊端包括稍微复杂的界面，高级模板创建是额外的成本。
Drip
Drip是电子商务企业，数字营销人员和博主流行的电子邮件营销平台。该平台提供了各种工具，可以使销售漏斗，营销自动化和个人化简单，适用于用户。
滴水的亮点：
- Visual email builder
- Library of pre-made workflows and strategies
- Customizable lead generation forms
- Seamless integration with website builders, like WooCommerce
- Automations to nurture post-purchase customers
- 客户提供大量支持选项
- E-commerce segmentation
- Reporting dashboard
Pricing:
- 14天免费试用
- Plans start as low as $19 per month for unlimited emails to 500 active subscribers
- Pricing increases as your contact list grows
Although Drip can be a little pricier than other options, it offers competitive features for e-commerce websites and business owners looking to maximize their email marketing efforts.
HubSpot
HubSpotis one of the most well-known and reputable platforms for businesses in the email marketing world. It has a wide range of customization and features, making it a good fit for many small businesses.
Hubspot的亮点：
- 一体化营销平台，电子邮件营销，CRM，自动化工作流，销售工具，网站建设者等等
- 轻松的电子邮件个性化和模板自定义
- Seamless integrations with other HubSpot solutions (e.g., Sales Hub)
- Top-notch marketing automation
- 智能发送功能最佳的发送时间
Pricing:
- 自由计划包括CRM和所有Hubspot的免费营销，销售，服务和运营工具;允许您发送2,000封电子邮件;并允许您存储无限数量的订阅者
- 付费计划从每月45美元开始
One of the downsides to HubSpot is that it’s more expensive than other solutions. And, you may need to pay extra costs, like for additional contacts.
Constant Contact
Constant Contactis another great beginner-friendly email marketing platform for businesses. With Constant Contact, you can easily manage your lists, contacts, templates, and marketing calendar. Not to mention it comes with customizable options and advanced tools.
恒定联系的亮点：
- 易于使用和设置，尤其是新业务
- 详细的报告
- 超过100个电子邮件中选择或自定义
- Automated campaigns and drip series
- 有用的客户服务
- “Plus” features allow for specific types of campaigns, such as coupon offers, donation collections, or surveys
- 为客户提供在线培训和人员的实时研讨会
- Wide range of third-party integrations
Pricing:
- 免费试用无限制访问
- 计划从每月20美元开始，可以根据您的联系人数量而有所不同
With Constant Contact, pricing can add up quickly depending on how many contacts you need in the system. And, it lacks multi-channel automation where users can create workflows for not only emails but also SMS and social media.
AWeber
AWeberhas been in the game a while and offers a wide range of tools for small- and medium-sized businesses to manage their email marketing. The platform was specifically built with small businesses and entrepreneurs in mind.
Highlights of AWeber:
- Behavioral automation
- Advanced audience and account analytics
- 强大的电子邮件营销功能，如放大器电子邮件和基于标签的订户分段
- Good for businesses with limited budget
Pricing:
- 自由计划最多500个订阅者功能有限
- Pro版本的30天免费试用
- 每月以19.99美元开始
- Users can sign up for quarterly or annual plans to save more money
AWeber lacks a number of advanced features that other platforms offer, such as sophisticated automations. The用户体验不像用户那样直观。
Additional email marketing platforms
Of course, it goes without saying that there are tons of email marketing software options to choose from. Here are a few more that didn’t make our top five list, but are still strong options for small businesses:
- ActiveCampaign.
- Campaign Monitor
- ConvertKit
- EmailOctopus
- MailerLite
- mo
- omnisend.
Review the pros and cons of each platform before making any email marketing software decisions. When looking at software, consider must-have features for your business, pricing, and disadvantages. Check out customer reviews to see what others have to say and what their experience was with the software.
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