让我们面对它：消费者，无论年龄，性别等，都想找到一个很好的协议。而且，他们中的一些人超越了在那里找到最好的买东西。为此，消费者可以参与价格购物。每个企业所有者都有价格购物，但你如何劝阻它？让我们通过如何减少价格购物，因此您的业务可以增加客户而不会降低价格。

What is price shopping?

价格购物是消费者在做出决定之前比较类似服务或产品的价格。价格购物者也可以进行比较购物。随着比较购物，消费者看其他方面以及价格，如功能。

价格商店的消费者正在寻找最优惠的交易，又名他们可以找到的最优惠价格。因为他们寻找交易，他们可能主要关注价格而不是其他因素，如价值，特征等。

说你拥有一家技术商店。您和您的竞争对手之一出售类似的电脑。您的商店以350美元的价格出售电脑，而您的竞争对手销售类似的电脑以325美元。在这种情况下，无论您的类似产品有更好的功能，评论等，价格如何，价格购物者都可以单独从您的竞争对手购买。

How to discourage customers from price shopping 101

Of course, a business can only lower its prices so much before taking a major hit. So, what’s a business owner to do about price and comparison shoppers? Along with learning如何价格and services effectively (hint: brush up on边缘与标记），您可以保留一些策略的袖子。要劝阻比较价格购物，请尝试这六个策略。

1.称为价值

大致89% of comparison shoppers将最高价值放在最低价格上。但作为企业主，您知道最低价格不等于最佳价值。

To discourage price shopping, put the value of your offerings right in front of consumers’ faces. That way, even if your prices aren’t as competitive as others, your potential customers can see what value your products or services deliver.

Call attention to value as much as you can with your offerings. And, tie value and price together so consumers can understand why you price your offerings the way that you do.

例如，您可以为您的产品的高级版本收取更多费用，因为它为您的客户提供更多功能和灵活性。

无论你做什么，解释您的产品背后的价值，以便在他们的轨道上停止价格购物者（希望说服他们从您的业务购买购买。

2.构建您的品牌

Brand awareness is a大的为什么消费者与一个商家的产品或服务相交的一部分。并且，如果他们认识到您的商业名称和品牌（并相信它），它可以防止价格购物者从竞争对手购买。

要阻止价格购物比较，使您的品牌着名并建立起来。要做到这一点，你可以：

• Tell your business’s story (and put iteverywhere的）
• 在社交媒体上发帖
• Set up Google My Business
• Take out ads
• 人性化您的业务
• Create a short, catchy slogan
• Have someone or something be the face of your company (e.g., mascot)
• 与其他业务合作（例如，其他网站上的客人博客）
• Get involved in your community

The more you build up your brand and gain trust from consumers, the less likely they are to price shop with one of your competitors. If they know you and your company and you have a solid reputation, they may decide a few extra dollars isn’t worth it in the long run.

3.为消费者创建价格比较图表

如果您想向消费者展示游戏中拥有最佳价格或最优越的价格，请考虑为潜在客户创建比较图表。图表可以帮助他们可视化所有选项并查看产品中的值。

In your chart, compare prices and value for you and your competitors. Show why a consumer should go with your company over another. And, be sure to include what makes you truly stand out from the competition aside from more bang for your buck (e.g., free and excellent customer support).

在您的营销材料和您的商业网站上展示您的图表，所以它可以成为购物者的第一件事之一。

4. Use testimonials to your advantage

当消费者价格商店时，他们通常首先通过从一个网站到下一个网站弹跳的在线购物比较。但是通过在线购物，在购买之前，您无法看到，触摸，测试等等。获得价格和比较购物者的解决方案from你在线的？推荐书。

向您的产品页面添加社会证明，如证词，向您的产品页面显示为什么他们不会后悔向您购买别人。毕竟，93％的消费者say that online reviews influence their purchase decisions.

展示优秀的顾客评论在尽可能多的地方ations as possible, like on your website and social media pages. Don’t be afraid to also sprinkle testimonials in other places, like in email campaigns. Testimonials show why potential customers should purchase from you over anyone else. Not to mention, they spotlight the value your products or services offer.

即使您在市场上没有最低的价格，推荐也是强化您的企业和品牌的可信度和质量的好方法。

On the importance of using testimonials to discourage price shopping, Karl Hughes, Founder of草稿.DEV., said:

The best way to discourage customers from price shopping is to have a lot of customer testimonials available. When you have testimonials and reviews, it can prove to your new customers that the price is worth it. Testimonials can be what convince your customers to purchase.

5.进行调查

Another tactic to use to stop price shoppers in their tracks is conducting surveys with current customers. With a simple survey, you can find out:

• Why a customer decided to purchase from you
• How they feel about your pricing
• Why a customer purchased from you over a competitor
• What they like about your offering(s)

There are endless questions you can answer with surveys for your business. Surveys can tell you a lot about your customers, their buying habits, and how you got a sale. Not to mention, they are an easy option for small business owners to find out more about their customers. You can then use said surveys to promote your business and find outexactly如何销售给价格购物者。

6. Offer incentives

Price shopping is all about finding the best deal, right? Correct. And chances are, people searching for deals are also looking for extra perks, too. To discourage price shoppers from solely looking just at prices, consider offering incentives to make them want to purchase from you.

您可以提供的一些小型激励包括：

• 免运费
• Free gift with purchase
• Exclusive discounts and offers

向消费者提供激励可能让他们觉得他们觉得他们得到了最好的交易，即使他们要付出一点时间。所以，不要害怕在这里或那里提供激励，以吸引人们进行购买。

这并非旨在作为法律建议;有关更多信息，请click here.