如何构建有效的电子邮件列表

Email marketing is undoubtedly one of the most effective ways to reach your target audience, and even though some marketers claim that it’s dead, this advertising method is very much alive and kicking.

For every $1 spent, email marketing generates a $44 ROI，这使其成为最具成本效益的营销策略之一。但是，构建一个质量的电子邮件列表，其中包含联系人，这将发现您的报价相关且有趣的是很棘手。

Only a properly executed email marketing strategy can be fruitful, which means that buying an email list on the internet is a terrible idea. You’ll most probably end up with tons of corrupt, irrelevant data and defunct or incorrect email addresses.

如何构建电子邮件列表

这里有几个技巧，可以帮助您创建和增加电子邮件列表。

Identify your target audience

这是最重要的一步，事实证明这是最复杂的一步，因为许多企业主倾向于失败。了解您的目标受众，了解他们的疼痛点以及如何与他们交流至关重要。

有各种各样的技术可以帮助您，创建详细的买家角色就是其中之一。这些理想客户的这些广义，虚构的表示的目的是为您提供对目标受众以及他们的问题和需求的深入了解。

您对目标受众的了解越多，就越能理解如何吸引和保持他们。对于产品开发，内容创建和客户服务，这些知识至关重要。

生成潜在客户

After you’ve identified your target audience, it’s time to obtain their email addresses in a non-annoying manner.

众所周知，相关和有用的内容是吸引观众的必要内容。这意味着您应该生产很多很棒的内容，并将其提供给读者。

根据调查，，，，companies that publish four or more blog posts a week get almost three and a half times more traffic than those that publish zero or one. Still, this fact doesn’t explain how you can make your readers give you their email addresses.

For example, you can let your audience read only a section of a very interesting article and ask them to register and leave their email addresses if they want full access. Naturally, this can work only if your content is valuable, of high quality, and contains information that your readers will find useful. Since a picture is worth a thousand words, your商业博客文章should feature images. Make sure to use high-resolution images — there are many免费库存照片那将完成这项工作。

提供激励措施

2005年的一项有趣的研究表明，当免费提供某些东西时，客户有义务有义务回报青睐。这种现象称为互惠原则，对于获得电子邮件地址可能非常有效。

尽管这似乎很昂贵，但给您的客户免费赠品以回报其联系信息实际上是一项非常有利可图的投资。无论您是出售产品还是服务，都可以随时以折扣，免费样品或优惠券奖励人们。

Another good idea is to ask your existing customers to refer a friend and receive a prize. Creating a free tool is an excellent way to win over prospects. Many people are very eager to give their email addresses if there is an incentive. Building free tools can be a costly and time-consuming task, but you can be sure that it will pay off eventually.

Take advantage of social media

毫无疑问，在社交媒体上与您的潜在客户建立联系要容易得多，因为他们可以简单地关注您或喜欢您的页面而无需提供个人信息。因此，在所有社交媒体渠道上保持良好的形象，engaging customers through social media定期，发布引人入胜的内容是扩大覆盖范围并吸引新潜在客户的绝佳工具。

您还可以通过Facebook或LinkedIn为潜在客户提供一个简单的注册选项。后一个平台最近越来越流行，作为潜在客户生成工具。LinkedIn Lead Gen表格使您可以使用其巨大的专业网络与您的行业的潜在客户和重要人物接触。

使用重新定位

您必须做好准备，许多人会反弹而不会转换，这意味着您将无法获得他们的电子邮件地址。但这不一定是最终的否定。

如果您使用所谓的重新定位像素，则JavaScript代码将关注访问您网站的人。当他们离开您的网站时，此像素将触发重新定位的广告系列，以便在互联网上浏览时显示您的广告。这样，以前访问您网站的人会不断提醒您。由于他们已经对您的产品或服务表示兴趣，因此他们很可能会重新考虑您的报价并回来。

而不是浪费时间和金钱在低compiled email lists created by means of scraping the internet, build your own list and reach the right people that will be willing to turn into paying customers that build your业务底线。