Advising clients may be your main responsibility, but it’s not your only one. You also need to source said clients. Effective marketing for accountants is key to landing clients and growing your firm. So, do you know how to market an accounting firm?

Marketing for accountants: 5 Strategies

寻找会计师事务所的低成本营销策略？或者，您是否想制定不会占用所有时间的会计公司营销计划？每个人都有东西。

Accounting firm marketing strategies include:

1. 付费广告
2. 写博客
3. 电子邮件营销
4. Social media marketing
5. Word-of-mouth marketing

1.付费广告

If you have the budget, your marketing plan for accounting firm may involve paid advertising. Under a paid advertising strategy, you purchase advertisements. Paid advertising generally refers to digital (aka PPC) ads, but it may also include newspaper and TV ads. In short, paid advertising requires an upfront investment.

PPC (pay-per-click) advertising, is a strategy where advertisers bid for ad space and pay when someone clicks an ad. You can run PPC ads on search engines (e.g., Google) or social media.

考虑Google搜索结果顶部的广告。通常，您可能会在搜索结果的顶部看到两到五个广告。这些是PPC广告。当您单击一个时，广告商欠出版商。

那么，按点击广告的付费有多好？PPC为会计师广告可能会给您带来最大的收益200% ROI rate. Not to mention, 79% of marketers say PPC provides a huge boost to business.

如果您决定将PPC计划作为会计师事务所策略的一部分或全部营销，您可以竞标以下关键字：

• “Accountant near me”
• “Accounting firms”
• “ [城市]的会计师事务所”

哦。还有一个pretty bigthing to consider with PPC advertising:You need a strong website. That way, people who click on your ad can learn more about your accounting services.

2.博客

一旦您启动并运行了会计或簿记业务网站，就可以为会计师计划向营销介绍一个额外的元素。一个博客。

Not convinced? Companies with blogs produce anaverage of 67%每个月的潜在客户比没有他们的公司多。而且，有70％的人喜欢通过广告来学习企业。

在公司网站上拥有博客带有许多好处，例如：

• Getting your pages to rank in search engines
• Increasing brand awareness
• Educating current and potential clients on interesting topics
• Sourcing new clients

那么，您如何使您的博客为您工作？您可以通过遵循发布时间表，使用相关关键字优化文章，并在每篇文章中包括一个呼吁（CTA），使您的博客为您提供工作。CTA可能包括免费咨询，白皮书或电子邮件通讯的订阅。这使我们成为…

3. Email marketing

电子邮件营销是您可以用来与潜在客户保持联系的另一种策略。实际上，79% of B2C marketersuse email to share new content.

Through email marketing, you can build brand awareness as well as secure, nurture, and convert leads. So, how does it work? After collecting email addresses from leads, you can keep in touch with them by sending them reminders about your services, coupons, new articles, or other events.

并收集email addresses, you can include forms on your website or in the office that ask for emails. Again, you may offer things like free consultations, whitepapers, or newsletters in exchange for a lead’s email address.

要进行有效的电子邮件营销，请遵循最佳实践，例如：

• Writing attention-grabbing subject lines
• A/B testing your emails
• 保持电子邮件短
• 在每封电子邮件中包含呼吁行动

When it comes to marketing accounting services, email can be a great strategy to stay in front of both current and potential clients. Not to mention, you can use it to upsell and cross-sell services (e.g., payroll services) to your current client base.

4. Social media marketing

Ready to take selling accounting services social? With social media marketing, you can. Billions (4.62 billion as of January 2022, to be exact) of people worldwide use social media. By signing up for social media accounts for your accounting firm, you can get your services in front of social media users.

You can use social media to promote services, articles, or news updates. Want to do a little paid advertising on social? You can do that, too. With paid advertising on social media, you can buy advertisements that target a specific audience (e.g., business owners).

So, what social media platforms should you use when marketing bookkeeping services? You may consider common channels including:

• Facebook
• LinkedIn
• 推特
• Instagram

通过添加您的地址，电子邮件地址和电话号码来优化社交媒体帐户；服务清单；和商业网站。您还应该包括您的使命声明和公司的其他卖点。

5.口碑营销

Digital marketing for accountants is a fantastic way to build a client base and collect leads. But at the end of the day, your current clients can be an integral part of your marketing plan. How so? Through word-of-mouth marketing.

口碑营销（WOM或WOMM）是一种策略，您可以鼓励客户积极谈论您的公司。通过WOM，您可能会看到品牌知名度和新客户注册的提高。

为了使您的口碑营销计划启动和运行，您可以：

• Create a loyalty program to get clients talking
• 启动推荐朋友计划，并为客户激励措施，例如服务折扣，免费的额外服务等。
• Give gift cards to clients who leave you reviews (e.g., Google, social media, etc.)

Best practices on how to market accounting services

现在我们已经介绍了一些顶尖的营销trategies for accounting firms, you may be ready to implement them.

Best practices on how to sell accounting services include:

• Deciding what strategies to pursue (e.g., social media marketing)
• 整理一个详细的计划
• Setting a budget
• 衡量营销工作的有效性

Measuring your efforts is a key part of your marketing strategy. That way, you can adjust your accountant marketing plan to remove what’s not working and boost what is.

This is not intended as legal advice; for more information, please点击这里。