没有生意是完美的。所有企业所有者都相似经历失败并在某些时候犯错误。但是，这些误解在甚至可能会下降之前可以陷入困境。为了防止您的冒险伤害，您必须识别并避免销售错误。
5 Sales mistakes to avoid
Although sales mistakes can vary from business to business, there are some common mistakes each startup may experience. Review the top five sales mistakes and how to avoid them below.
1.自己做这一切
到那个时刻growing your small business, some business owners get into the mindset that they have to do it all themselves. Their business is their baby, after all. But when it comes to your startup, you can’t be afraid to delegate some responsibilities to other people.
销售是一个巨大的责任，有助于让您的业务取得成功。而且，你很可能无法自己解决它。
Consider hiring a salesperson or someone who can take some other tasks off your hands (e.g., marketing assistant). Hiring an additional worker can help take some weight off your shoulders and allow you to focus on sales.
Alternatively, if you don’t want to hire an employee, automate some of your processes. You can automate your sales, marketing, and customer relationship management responsibilities by using software or online tools. These tools can help you stay organized and focus on building relationships with prospective customers.
2.针对错误的市场
Without your customers, your business can’t prosper. If you want to see your business succeed, you have to know who to target.
在您开始尝试销售您的产品或服务之前，请确定您的客户。通过创建客户配置文件和个人来定义您的理想客户。看看像年龄，性别，地点和职业的东西。另外，请看看兴趣，爱好和个性。确定哪些客户需要您的产品或服务。
Consider conducting amarket analysisto further analyze your business and customers. Once you do your research and have a grasp on your target market, you can move forward with your sales strategies.
3.专注于价格太多
销售价格是你无法避免。成本的mers and business prospects are going to want to know how much your product or service costs. However, some entrepreneurs get caught up in selling a product based on its price, rather than its value.
Don’t lose focus on your product or service. When selling your product or service to customers, focus on the problems it solves. Show customers the value in your offerings and how it can benefit them.
当然，你可能不会避免成本问题。但是，如果您可以向客户展示您的产品值得的价格，您就会享受良好的开端。
4.没有销售流程
As a business owner, you know how important planning is. Without having a plan in place, you may find your business struggling. Shouldn’t the same go for your sales process?
One mistake startups make is becoming too comfortable as their venture grows. Some business owners, especially seasoned entrepreneurs, may rely too heavily on word of mouth and repeat business for sales. Instead of assuming sales are coming your way, create a sales process.
To design your sales process, put yourself in your customers’ shoes. Think about why your customers buy from you, their needs, and their pain points. If you’re able to dissect a customer’s sales journey, you can better sell to them in the future.
除了研究客户之外，随附客户作为销售流程的一部分。例如，您可能会跟进潜在客户，并询问他们是否希望看到演示。这样，您可以向潜在客户显示产品或服务的价值。而且，如果您继续跟进，您就会更好地关闭交易。
5. Rushing to market
Another sales mistake small business owners make is rushing into the market before they’re ready. Contrary to the belief of some small business owners, you don’t need to start selling right away.
Take the time to ensure you’re ready to sell your product or service. Find out who you’re really trying to sell to and develop a marketing plan.
完成研究后，留出时间以确定您是否准备好了。问问自己的问题，Who am I targeting?我的产品或服务解决了什么问题?Do I need additional employees? Can I handle multiple orders?
避免销售错误的提示
遵循这三个技巧，以帮助避免销售昂贵的销售错误。
1.做你的研究
Before implementing a sales strategy, make sure you know your customers.
彻底研究目标客户并了解他们的购买习惯。了解您试图销售的人可以提高销售，并在长期的情况下帮助保留更多客户。
2. Don’t rush the process
When getting into sales, don’t rush things.
Take your time and remember that every company is different. Just because one business’s sales shot up after doing something does not mean the same strategy will work for you.
在实施之前，花时间研究您的客户，行业和战略。
3.制定并实施计划
Develop a sales plan. If you created a specific sales process, list it in your plan.
Be sure to also add sales goals in your plan. And, set time frames for your goals (e.g., reach 100 customers in one month). Track your goals to see if you reach them. If you don’t reach a goal, pinpoint why and find ways to improve your strategies going forward.
After you implement your plan, consider hosting regular sales meetings to discuss strategies and goals.
