当您开始生意时,您有很多目标。也许你想达到一年结束的客户数量。或者,也许您希望通过特定的月份或一年进行利润。无论你努力实现的目标,确保它们是聪明的,聪明的目标,即。但是,究竟是什么聪明的目标?
What are SMART goals?
S.M.一种R.T.goals is a planning process with five pieces of criteria business owners can use to set and evaluate goals. So, what does SMART goals stand for? With the SMART method, you use the following acronym to help establish goals in your business:
- S.特异性:尽可能具体
- M.easubable:衡量你是否成功实现目标
- 一种ttainable:包括一个现实的计划,将整体目标分解为更小的行动步骤
- R.升级:与您的商业模式相比,创建有意义的目标,使命陈述那market, customer base, and industry
- T.IME绑定:通过特定时间(例如,周,月,季度,年)限制目标
您可以为任何类型的业务目标设定预算使用智能目标设置,偿还债务,增加客户数,改善留住员工… you name it.
使用智能公式确保您在设置公司的目标时不会错过任何细节。更不用说,使用智能过程可以帮助您更好地概述您的目标,并清楚地了解您想要实现的目标。
为业务设置智能目标:5个提示
S.M.一种R.T.goals aren’t like any other type of business goals. Instead of being your average (and sometimes vague) goal, SMART goals guide you down a path of actionable steps toward improvement, measurable outcomes, and if done right, success. To help set clear SMART goals for your company and get your goals on the track to success, use these five tips.
1.使用智能首字母缩略词作为您的指南
When it comes to setting SMART goals, you can’t be winging the whole process. That’s right—you have to follow the acronym to see a goal become a reality.
在提出你的聪明目标时,写作一切无论它有多大或小,无论如何。在您建立并优先考虑贵公司的某些目标之后,使用智能首字母缩略词将其打破。在此过程中,请确保为首字母缩略词的每个字母提供尽可能多的细节。
无论你做什么,都要确保你是specificas possible when setting your SMART goals. You can list out your goals by using the SMART acronym, creating a flow chart, making an outline, or using a SMART goals template. Regardless of which method you use, make sure you’ve got your SMART goals in writing and organized so you can refer back to them.
2.明智地选择你的目标
S.ometimes, coming up with SMART goals is easier said than done. It can be challenging trying to narrow down exactly which goals you want to set and track (and figuring out which ones are actually worth tracking). So when it comes to establishing your goals, make sure you take your time and choose wisely.
When sitting down and choosing your goals, don’t rush the process. Instead, take some time to list out goals and determine which ones should be your top priority. And, make sure they follow what SMART stands for.
你想要做的最后一件事就是设定不现实的和无法实现的目标。所以在选择目标时,请确保他们实际上是可达到的andrelevant. Don’t set goals that you can’t possibly achieve or that aren’t relevant in the grand scheme of things. Instead, set goals that make you stretch and work hard but are reachable.
关于明智地选择目标的重要性,Nate Tsang,创始人兼首席执行官WallStreetZen那said:
T.he SMART goal process provides business owners a structure on how to attain long-term business goals. Instead of applying this goal-setting process to small, mundane business tasks, try using it on bigger goals such as increasing your business revenue. When you strategize your business goals using the SMART goal process, you break it down into actionable tasks that can help you achieve your bigger business goals. However, to succeed in this goal-setting process, you must have a clear vision of what business goal you want to achieve. If you don’t have a clear goal, it can be hard to be truly successful.
3. Set hard deadlines (and stick to them)
如果您想实现目标,您需要设置硬期 - 并坚持为他们。否则,你只会不断推动你的目标,而不是抱着自己负责任。
When creating your SMART goals, determine a deadline and don’t stray away from it. Keep each goal’s deadline in mind and mark it in as many places as possible to help stay on track. For example, you can track your goals’ deadlines in a document and write them down on a calendar. And, you can set reminders for yourself that the deadline is coming up.
确保你的期限也是合理的(即做n’t make it for the following week). Take time to determine how long it can potentially take to reach your goal. Then, set a reachable deadline (e.g., by the end of the quarter).
4. Create a plan of action
为了实现目标,您必须做得更多,而不是简单地写下它们 - 您需要采取行动。
Once you set your SMART goals, come up with a game plan on how you will achieve them. Your plan of action can vary based on the type of goal you’re trying to reach. For example, if you’re trying to increase your customer count by 2,000 people by the end of the quarter, you may include more advertising and social media posting in your plan.
Your goal’s game plan should outline everything you plan on doing to help achieve your goal before its deadline. Include a timeline of when you plan on doing each action to motivate you and keep you on track.
5. Monitor the progress of your goals
当然,如果您不在方式监控您的进度,您的目标并不好。写下并频繁审查并评估您的进度后,而不是让您的目标收集灰尘。
为了衡量目标,沿途检查指标。当您的截止日期结束时,重新审视您的统计数据以查看您的立场。你是否及时达到目标了?你只是害羞地抓住了你的目标吗?审查并评估您的指标,以查看您是否达到目标。
如果您未达到截止日期未达到目标,请尝试确定您背部的内容。并且,确定您可以做些什么来帮助您在未来达到目标。
Use your metrics and observations to help build goals for the future. Maybe you were a little too optimistic with your deadline. Or, maybe your goal was unrealistic, and you didn’t realize it until you saw your numbers. Whatever the case may be, use your findings to help set future goals and avoid similar mistakes.

S.M.一种R.T.goals example
Now that you know all about SMART goals, let’s see one in action, shall we?
假设您想要提高您的网站的流量,因为您最近几个月注意到了DIP。基于研究和以前的业务到您的网站,您可以在年底之前确定您将增加20%的流量。这是您的智能目标可能看起来像写作:
- S.pecific: To increase website traffic by 20%
- 可衡量的:将年度网站流量从200,000增加到240,000
- 一种ttainable:如果我们增加我们的营销和广告努力,我们可以实现这一点
- R.elevant:我们拥有的网站流量越多,我们越多,我们可以达到和转换为支付客户
- T.ime-bound: Reach the goal by the end of Quarter 4 (end of the year)
再次,您可以为大小的目标使用智能目标。设置智能目标可以帮助您更好地管理和组织您的目标并长期达到更多目标。通过使用智能目标,您可以开始设置(并希望实现)最重要的目标。
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