有超过十亿个网站，观众倾向于从站点到站点反弹。一个消息来源发现55％的访客spend less than 15 seconds on a website. With only 15 seconds, you need to learn how to make your website stand out.
没有一个强大而独特的网站，您将面临高出的跳出率和损失的业务。但是，有了数百万个网站，很难使您的竞争中脱颖而出。在爱国者软件中，vwin彩票开户我们有建立工资单和的经验会计软件website engaging for users. Use these tips to add some pizzazz to your business website.
How to make your website stand out
强大的网站不仅保留在线业务。即使是实体企业，也应该知道什么使网站脱颖而出。网站可以将客户带入您的业务。
Learn how to make your business stand out by looking at the following.
1.排名
首先，您需要您的网站在搜索引擎上排名良好，以便访问者可以找到它。这意味着当有人搜索与您的业务相关的某些关键字时，您的网站出现在搜索结果的顶部。
假设您拥有一家专门从事的私人保险公司工人的赔偿保险。You would want your business to pop up on a Google (or another search engine) search when people type words like “workers’ compensation for small business” and “insurance for small business.” To do this, you need to include these words on your web pages.
Consider offering resources like blogs, definitions, or help articles. You can include popular, ranking keywords to get these resources to rank in searches. This will lead more people to your website.
想一想：当您寻找业务时，您是否去搜索引擎的第四页，回答问题等？或者，您是否选择了第一页上显示的第一个网站之一？您可能选择选择显示的第一个网站之一。
The faster visitors click off your website, the lower your site will rank in searches. You need to make sure your website entices them to stay.
2.设计
人们是视觉生物。One study发现当被要求提供有关网站的反馈时，有94％的参与者谈论了设计，只有6％的内容。为了使您的网站脱颖而出，您需要专注于外观。
Don’t get me wrong—content is极其important. But with a poor design, website visitors might not want to stick around to see what you have to say.
Your website should be visually appealing. Aside from that, it should be unique to your business’s brand. If you have brand colors, use them. For example, your business’s colors could be blue and green. Make sure to incorporate these colors into your web pages to make your website stand out. And, use easy-to-read fonts.
不要复制竞争对手的网站设计。您应该拥有一个代表您公司的个性化网站。您的徽标应在主页上显着显示。创建其他可能引起您产品或服务的注意力的图像。并且，添加社交媒体图标，以便访问者可以看到您的业务活动的哪些渠道。
您可能还会考虑包括产品或服务的照片，以及您提供的内容的描述。One studyreported that 65% of people could retain information when images were paired with content, versus only 10% of people who just read content. Your content should be easy to read, too. Don’t include large paragraphs of text. Intermix content and visuals so that visitors aren’t bored with your website.
Make sure to update your visuals to keep current with changes in your business.
3.导航
一些网站很复杂。访客需要花时间来弄清楚如何浏览网站，或者只是放弃并离开。确保您的网站简单易于浏览。
你应该提供足够的信息so visitors know what you do. Include information about your products or services, store hours, business address, and contact information. Arrange the information on clearly labeled web pages so visitors can navigate around your website.
您的网站应该是个性化的simple。If visitors have to sort through blocks of text and unnecessary visuals to get to the real content and point of a web page, you need to simplify. Navigating your website shouldn’t be a hassle.
Navigating around your website shouldn’t be a slow process, either. If your pages have slow加载时间，访客可能会跳下来，然后访问另一个网站。八秒钟is the average period of time before someone gets distracted. But, one survey found that40% of people如果加载持续了三秒钟以上，将离开网站。通过减少页面加载所需的时间来了解如何使您的网站更好。
In October 2016,51.3％的全球网络访问来自移动设备。尽管此统计数据经常改变，但您的网站应该是mobile friendlyto accommodate the77% of Americans who own a smartphone。借助移动友好的界面，人们可以通过任何地方的智能手机访问您的网站。如果信息是针对大型计算机屏幕的明确安排的，则将切断信息，导航将很困难。没有移动友好的网站，您就有可能会陷入与其他不友好型网站的深渊陷入深渊。相反，使您的网站脱颖而出，具有易于播放的移动接口。
4.域
如果您希望您的网站脱颖而出，还需要考虑创建一个强大的域名。域名是您的网站地址。它不仅为您的业务增强了品牌知名度，还可以吸引人们点击您的网站。
There are many things you need to keep in mind when选择域名。考虑将您的域名与您的业务名称匹配。这将使客户更容易在线找到您。如果您的名称很长，人们可能不会认为您的业务是合法的。一个简单，令人难忘且独特的域名可以使您的网站脱颖而出。
研究域名以确保另一家公司没有版权或拥有您想要的版权。然后，register your domain nameand renew it annually. That way, you won’t need to keep changing your website’s domain name.
