客户关系管理软件工具（CRM）可以帮助您的小型企业提供优质的客户服务改善your operational efficiency. As you build close relationships with your customers, you’ll increase the amount of repeat business you get and thereby reduce the average cost of every sale. In the end, CRM systems for small business can increase the value of your brand and the profitability of your company.
云技术使CRM更加高效，使您的公司能力成为您从未想过的可能性。当您选择基于云的CRM时，您可以获得云的所有优点，同时提高软件的安全性，访问性和可负担性。以下五个原因可以帮助您了解为什么您应该将CRM迁移到云端。
四通八达的交通网络
Accessibility is a great advantage companies that choose the cloud have over their traditional competitors. Cloud CRM applications work through web browsers and mobile apps, giving you the opportunity to add mobile and remote employees to your payroll. For example, cloud-based招聘CRM软件将允许招聘机构的团队成员与任何地点合作。只要您的工人可以访问互联网，他们就可以合作任务并与客户沟通，好像他们在办公室。
You and your team can also access your cloud-based CRM after hours, making it possible to address urgent problems immediately without going back to the office. The cloud enables you to offer your customers secure and continuous access to self-service and help desk functions.
Data security
New headlines routinely tell the story of the havoc hackers bring to the business world. Large and small companies experience embarrassing setbacks when their customers’ data becomes compromised and their trade secrets become common knowledge.
Cloud CRM products allow you to enjoy unprecedented security without needing to expand your payroll or your IT inventory. As long as you research the company that will handle your customer data and make sure their policies comply with ISO 27001 security standards, you shouldn’t worry about the safety of your data.
Your company might not have the resources to invest in the personnel and equipment required to secure your network and applications and stay alert to new threats. Cloud CRM providers understand the importance of security and have ample resources to employ the ultimate systems and expertise to resist intrusions. State-of-the-art monitoring systems, firewalls, and end-to-end encryption are just a few examples of the technologies used to secure your cloud-based CRM.
此外，当您将小型企业CRM移动到云端时，您将有能力设置用户权限，以允许您的员工仅访问填补其角色所需的信息。您还可以要求团队成员使用强密码并定期更改其登录凭据。但是，您需要确保您的员工从未通过公共Wi-Fi访问CRM不安全并提高数据泄露的风险。
可靠性
In the past, businesses were at the mercy of on-premise systems that were vulnerable to failure. Large companies were able to buy expensive redundant systems to increase their survivability in the event of a crash, but small and mid-sized operations sometimes experienced unacceptable downtime and data loss. Cloud CRM changed that.
规模经济授权云服务提供商提供卓越的服务水平。冗余服务器和自动备份确保您的团队和客户可以随时随地访问您的CRM。您可能会发现云的可靠性是其最强大的销售点之一。
Cost savings of a small business CRM
The cloud-based CRM software that you use runs on your provider’s servers and loads in employees’ web browsers and mobile devices. The software runs on practically any machine, so you don’t have to worry about continually replacing obsolete workstations. Additionally, your CRM provider maintains the software, so you don’t need to worry about installing software updates and bug fixes.
Also, rather than paying a high up-front price for your software, your cloud-based software provider bills monthly, so you have a predictable line item for your budget. For example, Patriot Software offers affordable在线会计和工资软件that is billed month-to-month. You only pay for the number users, services, and features you need, so your software can scale with your business’s needs.
Without the need to pay for software maintenance or additional hardware, you can cut costs by moving your CRM to the cloud. In fact, according to surveys,88％的企业这已经搬到了云报告说，他们注意到显着的成本节省。
Flexibility
将CRM移动到云使您可以灵活地添加和删除功能和用户，而无需投资其他IT基础架构。随着贵公司的发展，其需求可能会发生变化。云CRM可以随着您的需求而改变。
Regardless of whether you need additional bandwidth or only need to add or remove users, you can make most of the changes you need from your CRM’s control panel and dashboard. Even if your company moves, or if you change to a different operational mode, your company can continuously operate.
关于选择基于云的小型企业CRM的最终思考
最初，您可能会怀疑您的公司是否可以通过将CRM移动到云端来受益。既然你了解上述五个原因支持这样的举动，你可以开始为您需要的功能和服务的CRM购物。当您的公司可以更聪明而更快地为您的客户提供智能，您将建立更好的关系和更强大的底线。
These views are made solely by the author.
