Small business owners continue coming up with new ways to attract and keep customers. To encourage loyalty, some companies create programs designed to reward frequent customers.

因为吸引新客户是至少五次more expensive than retaining current ones, customer loyalty programs for small businesses can lead to increased profits. Continue reading to learn how to start a loyalty program at your small business.

What are customer loyalty programs?

A loyalty program rewards customers when they make purchases from a business. Customers can choose to participate. The more a customer shops with the company, the more rewards they receive. Businesses choose membership requirements and incentives to offer. For example, a loyalty member might receive a free item for every $50 spent.

您可以为参与的客户提供不同的激励措施。您可以为客户提供免费的产品或服务，折扣或提前访问商品。

To participate, customers might need to give you their contact information, like email addresses, names, and phone numbers. You can decide how to set up the loyalty program. Some businesses distribute membership cards that customers use when they make a purchase.

So, how do you create a rewards program?

如何启动忠诚度计划

Creating a loyalty program can result in more sales, frequent customers, and a highernet profit。在决定如何创建客户忠诚度计划时，请考虑什么对您的业务有用。

No two loyalty programs are the same. You want a small business loyalty program to benefit your company as well as keep customers satisfied.

Even after building a loyalty program, your work is not done. You should continue to measure the loyalty program effectiveness and make adjustments as needed.

To create your own loyalty program, keep these tips in mind.

1. Determine registration requirements

首先，您需要考虑客户如何注册忠诚度计划。也许您决定在销售点收集他们的联系信息。或者，您可能会要求他们填写表格。

在销售点索取联系信息是建立联系列表的一种简单方法。如果您将顾客交给表格，并要求他们以后再返回，他们可能会忘记。

Next, choose a way to identify members. Here are some options you might consider:

• 打孔卡
• A scannable membership card
• A mobile app
• PIN代码客户可以输入

打孔卡

打孔卡对于您和客户来说很容易使用。客户可以计算他们在获得奖励之前剩下多少次打孔或访问。您需要做的就是打孔或打印他们的卡（使用带有特殊符号的孔打孔器或盖章，以便客户自己做到这一点）。但是，如果客户忘记了卡片，他们会不幸。

例如，您经营一家咖啡店。您在第一次访问期间给客户一张打孔卡。当顾客拥有10次打孔时（即，他们的第11次免费）为客户提供免费的中等饮料。您每次购买时都会标记他们的卡。

Scannable membership cards

Scannable membership cards are also relatively easy for small businesses. They look similar to credit cards, but they have a barcode. Each time a customer purchases from your business, you can scan the barcode. This pulls up how many points or visits they still need before their free item. If the customer forgets their card, you can accept their telephone number instead.

Let’s say you own a grocery store. Customers can sign up for the membership card at any time. Each time they buy groceries, you scan the card. After a certain dollar amount spent, you reward them with $5.00 off their next purchase.

移动应用程序

移动应用程序也易于使用。像可扫描的会员卡一样，您可以每次从您那里购买客户时在移动应用程序上扫描条形码。客户不必担心记住卡。

假设您经营着一家服装店，并通过移动应用程序提供忠诚度计划。客户向您展示他们的应用程序，您扫描它，并在屏幕上显示所获得的点。

引脚代码

引脚代码can also be a good loyalty program option. The customer creates a code (often four digits) when they sign up for membership in the program. Each time they buy from you, they enter their code into the system.

例如，您需要客户在与您的健身房的会员资格注册时创建PIN。他们在系统中输入50次PIN后，他们获得了免费的冰沙。

2. Come up with rewards that will draw customers

您想为客户提供一些有价值的东西，以鼓励他们继续回来。但是，您不想最终伤害您的业务的底线有激励措施。

同样，您可能会考虑以下一些奖励：

• 免费商品or services
• Price discounts
• 高级访问产品

免费商品

免费商品is very enticing to many customers. You can offer something that customers get to choose, like one free drink, food item, shirt, etc. Or, you can choose to give customers a mystery reward, like a scratch card or envelope that tells them their free item.

免费商品is very enticing to many customers. You can offer something that customers get to choose, like one free drink, food item, shirt, etc. Or, you can choose to give customers a mystery reward, like a scratch card or envelope that tells them their free item.

价格折扣

折扣也是很好的激励措施。这样，客户可以得到他们想要的东西。而且，您将出售更多商品。例如，在客户花费150美元的业务后，您可以享受25％的折扣。

高级产品访问

For frequent customers, advanced access to products is another attractive reward. If you offer something that sells out quickly or release a new product, this reward will come in handy.

3.决定点系统

创建忠诚度计划的另一个重要部分是确定您希望它如何结构化。在客户获得奖励之前有多少次访问？一个访问等于一分吗？

您需要决定点系统。这里有些例子：

• 1购买= 1分和10分=奖励
• 1购买= 100分和1,000分=奖励
• 每花50美元的奖励

您甚至可以创造不同级别的忠诚度。例如，青铜，银，黄金和白金。他们越经常您的业务，他们就会越接近达到白金状态，这可能会带来更多的积分。

You might want to use something simple and easy to remember. This will make things easier for both you and your customers.

4. Keep in touch with customers, but don’t go overboard

通过忠诚度计划获得客户信息后，请使用它来保持联系。向您的业务发送有关促销或其他新闻的电子邮件更新。但是，不要用信息轰炸他们。

客户注册忠诚度计划，以获取您的业务中的免费内容或折扣。有些人也喜欢留在循环中，因此他们知道即将举行的销售和活动。但是，大多数人不想每天打开您的业务多个电子邮件。这是压倒性的。

Make sure to keep your mass emails to a minimum. For example, you might send one weekly email letting customers know about specials for the week. Or, you might send emails only when your company is having a big sale.

5.提供特价

Reward your loyalty program members even more by giving them extra points on some days. You can double the number of points, punches, dollars, etc. that they earn.

Promote the event on your social media profiles, website, and through email marketing. Some businesses choose to offer deals like this on Small Business Saturday or around big shopping holidays. Or, you can promote specials if your business needs a boost.

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