一种s a business owner, you need more incoming than outgoing money to keep your company afloat. How much money you have left over after you pay expenses is known as profit. You should measure your business’s profits, which is known as profitability. Understand profit vs. profitability to analyze your company and make financial decisions.
利润vs. profitability
利润和盈利能力都会让您了解您业务的不同方面。为了避免混淆两者，您需要了解利润和盈利能力之间的差异。
利润是您的业务收益的金额。当您从收入中减去费用时，这是一个遗体。您可以通过查看您的业务来找到利润收入证明.
利润abilitymeasures your business’s profits and helps you determine your success or failure. It is not an absolute number. Instead, it looks at what your business’s profits mean in the form of percentages or decimals. There are different profitability ratios you can use.
利润
Your business’s profit is known as a净利or loss. Your business either has leftover money after you pay expenses, or you are in the negatives.
一种gain, use your income statement to find your total income and expenses. Here is the formula for finding your business’s profit:
利润= Total Revenue – Total Expenses
The底线of the income statement shows you your profit or loss. If your bottom line is negative, you need to adjust something in your business. You can cut down your expenses, come up with ways to increase your income, or both.
例如，6月份您共有20,000美元。您的费用为10,000美元。您的利润为10,000美元（20,000美元 - 10,000美元）。许多企业主选择将剩余的利润投入其业务。
Having a profit doesn’t necessarily mean your business is profitable.You could have positive profits that appear high, but they don’t give you the full picture of your company’s health.
To find whether your company’s finances reflect success or failure, you need to look at profitability.
利润ability
利润ability is a measurement of profit. You use profitability to determine whether your business is yielding enough profit to sustain and grow.
有几种不同的盈利能力比您可以使用您业务成功的措施方面：
- 利润率比率
- Gross margin ratio
- 投资率回报率
利润率比率
Theprofit marginratio shows you how much you earn after deducting your expenses, similarly to profits. However, the difference between profit and profit margin is that profit margin is measured as a ratio or percentage. Profits, on the other hand, are just dollar amounts.
With the profit margin, you know what percentage of each dollar your business retains.
Your income statement has the numbers you need for the profit margin ratio. To find your business’s profit margin ratio, use the following formula:
利润Margin = (Revenue – Expenses) / Revenue
Let’s use the same numbers as in the profit example ($20,000 in revenue and $10,000 in expenses).
（$ 20,000 - 10,000美元）/（20,000美元）= 0.5
如您所见，您的利润率为0.5或50％。这意味着您保留每销售量的50美分。其他50美分达到费用。一种利润率超过25％通常是好的。
Gross margin ratio
The gross margin ratio compares your gross margin to your net sales. Use the gross margin ratio to determine how much higher your products are priced compared to what you paid for them.
You can use the gross margin ratio to see how much revenue remains after you take out the销售商品的费用(COGS). The COGS is how much it costs you to produce the items.
以下是毛利率率公式：
毛利率率=（收入 - 销售成本）/收入
假设您有30,000美元的收入，货物成本为20,000美元。
($30,000 – $20,000) / $30,000 = 0.33
在这个例子中，您的毛利率率为0.33或33％。这意味着在支付COGS后，33％的总收入留在核心之后。
投资回报（ROI）比例
一种nother measure of profitability is the return on investment ratio. This ratio shows you how profitable your business is compared to how much you spent on your investments.
You use the return on investment ratio to determine how successfully your investments generate profits. TheROI.ratio is a percentage.
以下是投资回报公式：
投资回报=（投资增益 - 投资成本）/投资成本
For example, you spend $1,000 on an email marketing campaign that results in $1,400 of sales.
（1,400美元 - 1,000美元）/ 1,000美元= 0.4
您投资的每一美元返回0.40美元或40％。通常，数量越高，盈利能力越好。
盈利能力与强大的利润
Their names might sound similar, but profit and profitability are quite different. Profit shows you how many dollars you have left after deducting expenses from revenue. You find profitability to determine whether your profits are healthy or unhealthy.
这个公式寻找利润is:
- 利润=收入 - 费用
有一些衡量盈利能力的公式：
- 利润Margin = (Revenue – Expenses) / Revenue
- Gross Margin Ratio = (Revenue – Cost of Goods Sold) / Total Revenue
- 投资回报=（投资增益 - 投资成本）/投资成本
When you need to find exactly how much leftover money you have, look at your profits. When you want to know how well your business is doing at handling its revenue and expenses, find your profitability.
为了找到您的利润和盈利能力，您需要保持准确的记录。爱国者的在线vwin055 让您跟踪费用和收入。它为非会计师制作，所以你可以回到运行您的业务。今天获得免费试用！
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